Sell your property for the highest price in the shortest time.
Our approach to selling real estate in today’s market is based upon years of experience, plenty of trial and error, and learning from some of the best professionals in the industry. It’s also based on our innate curiosity about “what works best” and our commitment to using the newest tools available to bring innovation into every step of the process.
At its core, Elevation is a full-time, forward thinking, “don’t-rest-on-your-laurels” kind of company that puts clients and their interests as the number one priority. Period.
Because we choose to worked harder and smarter, hiring Elevation Real Estate Company to represent the sale of your property will give you many distinct advantages. Allow us to explain…
The importance of a proper Market Analysis.
Everything begins with a detailed market analysis comparing your home to both competing and comparable properties in our area. This is paramount. Properly evaluating the market relative to your property gives us a snapshot of what to expect. The devil is in the details.
We physically visit homes that sold or are under contract to look at things that are often missed when just looking at comparative sale on paper or online. Things like: neighboring properties (is it next to a trailer park?). Does it have a great view? What’s the driving time to town? Is there a Home Owner’s Association, and will it be difficult to work with? Is it a corner lot?
When we sit down to write our actual market analysis document, we also look at overall local, regional and national housing & land trends, so that we are familiar with the underlying factors that are affecting the market, good or bad. Sometimes they’re based on the economy, sometimes they represent new lifestyle trends (such as Baby Boomers retiring), or there can be changes in technology and how people access information (like SmartPhones and iPads).
Our detailed market analysis of your property gives you the insight you need to hit the nail on the head when pricing your property. And pricing you property is the most important part in the real estate sales cycle.
Nobody wants to leave money on the table.
The most professional and expensive marketing is wasted if the price isn’t right. Price is the most important part of selling in today’s new market. The Market dictates price; there’s just no way around it. Getting you the highest and best price based upon what the current market is willing to pay, now that’s an altogether different story.
A clock starts the moment the property hits the market.
At best (in our area) we have 45-days to strike and capture active buyers and their agent’s attention. Once this time has elapsed, you are almost guaranteed that you will have to reduce your price. And this reduction (or subsequent ones) will net you less than if you had priced the property aggressively from the outset. As counterintuitive as it may seem, it’s been a long proven fact.
The old theory of pricing it higher so there is room for negotiation, is just that, an old theory. Buyers and their representing agents have access to enormous amounts of information these days. Information they use to evaluate which properties they will choose to see, and eventually which they will make an offer on. It’s our job to help you make sure they’ve chosen yours because we’ve analyzed the market correctly and encouraged you to price your property properly.
At a time when buyers’ sense of urgency is gone, pricing your home at a “market friendly” price actually generates the most interest and can inspire competition for your property. Wouldn’t that be great?
Whether you work with us or another agency, determining the correct asking price up front is absolutely essential to ensure you will sell within a reasonable period of time and at the most advantageous price.
We don’t just “list” your property, we market it.
We explore innovative methods, as well as tried-and-true avenues, in our strategy to match the most appropriate buyers to your property. Making excellent use of the technology and tools available is a priority.
There are functionally four mediums available for marketing your property: the Internet, networking, signage and print advertising.
Over 90% of buyers begin their search online.*
The most dramatic changes in the real estate industry have been brought about by the internet. 
The Internet allows smaller independent real estate companies to have the world-wide “reach” and connectivity that used to belong exclusively to the big franchise companies, but without all the limitations of big corporate policies.
We use the most popular and successful Internet resources to generate more leads and closed transactions. Our constant in-depth research in internet marketing technology ensures that your property will get the maximum exposure to the most qualified buyers.
*According to research by the National Association of Realtors.
Visitors stay on our site more than four times the industry average. It’s like one-stop shopping.
We have worked hard to optimize our web site so that it is easily found by people searching the Internet for real estate. And they do find us; lots of them. And, they stay on our site longer because it’s all business. They can search the listings for five counties from our site and they can take advantage of Realty Watcher, a unique service that notifies them by email when the kind of properties they are looking for are added to the MLS. This means they are very likely to contact us and start a conversation about your property.
We’re cross-platform and mobile ready.
The fastest growing part of the internet involves the use of mobile devices like SmartPhones and SmartPads. Our website is designed to work on any platform, whether it’s a PC, Mac, iPad, iPhone, Android or Kindle, so we can reach a potential buyer anywhere and anytime.
Positive relationships with the Brokerage community at large.
Developing long standing relationships with the movers and shakers in this industry is certainly a beneficial situation for us to swap the details about clients properties.
Whether it is connecting with people virtually on social media sites, or having a cup of coffee with a colleague to discuss a new listing, networking is an excellent way to share information about your property. – Shane Dawson, Broker
We like to incentivize the entire real estate community, so there are hundreds of Realtors out there armed with the details of your property, trying to place one of their buyer clients….
At the beginning of a new listing, or if circumstances regarding the property changes during the listing period, we personally contact 15-20 of our top pick Realtors in the area to discuss the new offering. These are our peers, and there is a mutual respect for one another to help get the job done. We also email or send letters and postcards to the other local real estate professionals notifying them about your property.
Social Media is a huge force in online marketing strategies.
This isn’t the 1990′s, and fliers, open houses and listings in the newspaper are not enough to sell your property.
A lot of real estate is about referrals and who you know…which is just what social media is all about. That’s why we are “social media savvy” and we’ve refined the art of “tweeting” on Twitter and “liking” on Facebook.
Our website gets a boat load of traffic, because we’ve utilized these different medias to share relevant information on buying and selling real estate. We have worldwide access to industry professionals and their insights (plus a few of our own) that are shared on a regular basis on our home page bulletin board of sorts. Buyers love it. Which means they come back, and often. Giving your property added exposure.
A sign of the times.
12% of buyers found their property because of good signage.
Yard signs with QR Codes are a fast and easy way to get your property information in the hands of potential buyers.
QR Codes on your property’s sign allows potential buyers to access information instantly. The information we serve up is packaged in a way makes it easy to read, simple to access and convenient to come back to. All they need to do is scan the code using their smartphone or pad and the information about your listing is sent directly to their mobile device. This eliminates the frequently empty brochure box and wet, shabby looking flyers of days old.
If passerby’s don’t have the ability to scan the QR code, they are more likely to actually call us from the sign to get the information they are looking for. This is great too, because it gives us an opportunity to connect with them on a personal level and talk up the unique things about your property.
If you haven’t heard the word “analytics” in the past couple of years, this might not mean a lot to you, but to us its the litmus test for what’s working and what’s not. There are several key statistics that that QR codes on our signs provide, including: when someone scans, how often they return, the time they spend on the site, and which pages catch their attention. Great information for fine tuning the information we provide.
QR codes, like Facebook, are here to stay. You can see them being used in almost every print advertising application, and can even be found on tee shirts, ball caps and jackets. While some of these might be a bit extreme, we think they do a great job on our signs by connecting buyers with your property in an instantaneous (good for buyers) and trackable (good for us) way.
Last, but not necessarily least.
Although the effectiveness of newspaper and magazine advertising is lessened as the internet becomes ever more popular, these media are still important and an integral part of our marketing strategy.
Our goal is to maximize the effectiveness of advertising with:
- Professional, innovative and original design.
- Advertising in the right places, giving the best exposure to precisely targeted audiences.
- Leveraging our ad buys to create positive relationships with editors. This gives us editorial and cover opportunities that most agents don’t enjoy.
- Added exposure from our bigger projects that are advertised nationwide.
Now the real work begins.
We’ve attracted a ready, willing and able buyer. We’ve gotten him off the fence and under contract. This is a delicate time. Buyer’s remorse sets in. The lender’s investor has issues with the appraisal. A neighbor’s shed is encroaching on the property, and the ILC shows it. The title company has old exceptions on the commitment that should be removed. The home inspection uncovered some necessary repairs or worse, mold in the basement. What to do? Where to turn? How do we get things back on track and keep the buyers engaged and moving forward?
Relax. Here’s where we shine. Understanding the nuances of the “under contract period” and the challenges that occur, helps us navigate this process and proceed to a successful closing. We’ve done this a thousand times. We know what to expect and who to turn to when we need expert advice, or third party professional services. We also know how to keep the buyer and his agent engaged, diffuse the panic and stay on track to close.
A few of the things we do, and do well:
- Review title work and advise if there are any issues. Put you in contact with a legal representative to properly address any title or contractual concerns.
- Review survey or ILC and provide feedback. Help you find the appropriate surveying or engineering firm if issues need to be addressed.
- Coordinate the home inspection and analyze the report.
- Work with buyers and their brokers to address concerns that may prevent them from closing the purchase.
Summing it up.
Wow. If you’ve made it this far, congratulations. You truly care about getting your property sold.
As an expression of good will, if you decide to work with us, we will throw in a free professional appraisal* of your property to compare with our market analysis. This gives both you and us, now working as a team, the best insights for pricing your property and positioning for a successful sale. We just want you to know that we are here to help and do the best possible job for you.
Time is of the essence and we’re ready to get started.