Seller Representation

What’s the breakdown?

Knowing what is happening in the market at any given time, is what sets Firms apart from one another. This is the basis of our business – what’s happening, and how to respond in a creative and smart way that elevates our clients position.

We pay attention to local, regional and national housing & land market trends. We study the numbers and the underlying factors that are creating the situation at hand. Sometimes its economics based, lifestyle trends (baby boomer generation), and/or changes in technology and how people access information. Nonetheless, we are always striving to capture relevant information and share it with our clients. We feel this helps parties make intelligent decisions on the positioning and sale of their Durango real estate.

Click here for some local statistics →

Position, Position, Position

Being ready to come onto the market takes time and proper planning. Carefully analyzing your property’s current value, along with preparing appropriate marketing and display pieces are the first steps towards a successful sale. Often times, the earlier the start on this part of the process, the better. Our typical selling season runs from May until late October (ski properties not included). Talking with us and starting to determine values and games plans for the peak season, should be initiated early in the year. This allows us adequate time to fully explore your property and begin working to postion your property in the best possbile way.

Keys to property positioning:

1. It almost always boils down to price & value.
2. A strong understanding of the market, subject property and target audience.
3. Excellent photography & videography (if appropriate)
4. Unique & captivating descriptions of the home, property, or unit.
5. Make it easy to show. 24-hour notices or other roadblocks discourage showings.

Marketing Prowess

Over the years, we have spent countless hours learning how to be effective at marketing, and changing with the times as the market does. With that have invested significantly in the tools and avenues with which we present our listed properties to the open market. Our reach is huge.

Over time we have developed into one of the most formidable marketing agencies in the Durango area for real estate and related businesses. For those efforts, we were selected by the CEO of Who’s Who in Luxury Real Estate, a global network of over 75,000 professionals representing $170 billion of sales annually, to carry their badge in our local market. In addition, some of our properties have been selected in the “Dream Homes” section of the Durango Magazine, as well as the annual “Ultimate Homes” list put out by Unique Homes Magazine.

One of our primary goals in marketing is to capture the market’s attention with compelling and unique information about you property, that gets them to take decisive action. This is not an easy task. Perspective buyers need to have a confidence level with a Firm or its representatives, before they will ever even pick up the phone to initiate contact.

Here are some of the avenues we utilize to expose our listings:

Online

Direct mail

• We own multiple lists of active buyers in a number of different market segments, including; luxury/over $1M, equestrian, fly-fishing enthusiasts, 1st time buyers, condo owners, land & ranch portfolio buyers, and more.

MLS & Networking

• All of our listing are active on the Colorado Real Estate Network (CREN) Multiple Listing Service (MLS). In addition, we belong to a series of different local and statewide networking groups such as the Chamber of Commerce, Certified Residential Specalists (CRS) and Realtors Land Institute (RLI), where we share our properties with other professionals in the industry.

Can you hear me now?

Whether good news or bad, positive and timely communication is paramount in successfully disposing of your real property. Staying on track through the marketing and sales cycle is peppered with continuous communication between you, your agent, and the agent and firm.

Everyone is in the same boat until the property sells, so we like to share information and make people aware of what is transpiring, when and how.

Here’s a quick look at some of our sales over the years.