6 Reasons To List With United County

By February 18, 2015Selling Success
Listing your property for sale with a real estate company is a very important and difficult decision to make.  At United Country we go above and beyond for our clients in the marketing and representation of each of our listed properties.  We feel that we offer some significant advantages to our clients and add value to the sales process.  Here are six reasons to list with United Country.


1. National advertising of franchisee-listed properties.

United Country reaches more than 90 million homes a week through its advertising in various local, regional and national print media.  Its custom bi-annual catalogs are distributed nationwide through its network of over 600 offices.  We also have special opportunities for international advertising in key markets including our recent catalog at the CLA Game Fair Event in Woodstock, England, and our catalog in the LPS Shanghai for luxury and investment properties.

2. Internet Dominance.

United Country’s industry leading 3,500+ company owned websites attract over 3 million monthly visitors (1.5 million unique), providing unmatched exposure to the properties we represent.  All of these sites are SEO optimized by our technology department and rank on the first page of Google for hundreds of popular keyword searches.

3. Proprietary database of 555,000 active buyers.

Exclusive to United Country, more than a half million, opt-in, buyers whom are actively looking for lifestyle properties in places like Durango, Bayfield and Southwest Colorado.  We are able to tap into this pool of buyers immediately upon listing a property for sale.

4. Specialty Property Groups (SPG’s).

Consisting of 28 unique market segments with customized websites that are SEO optimized for #1 rankings on Google.  Additionally, these groups share current industry news, trends, and relevant case studies, along with personalized support from appointed International Directors and Subject Matter Experts within the United Country system.  This sharing of information helps keep us on the forefront of real estate trends so we can be proactive with advice for our clients.  Examples of these SPG groups include: Country Homes, Historic Homes, Log Homes, Cabins, Equine Properties, Mountain Property, Riverfront Property, Farms & Ranches, Vacant Land, Bed & Breakfast, Ski Properties and more.

5. United Country Auction Services.

Born in 2007, United Country now has the largest integrated network of real estate professionals and auctioneers in the United States.  This gives clients access to a unique method of selling personal property and real estate.  Auctions are the predominant method of selling vacant land and farms throughout the Midwestern States and abroad.  Should you need the expedited method of selling via auction, we have the best in the business at our finger tips.

6. Home office support team in Kansas City.

As a United Country franchisee we have a dedicated home office team of 100 quality people.  Our support includes access to (and guidance from) the executive staff (including CEO, President, COO, CMO and CFO) award-wining marketing services, public relations team, and a variety of other company alliances including Duck’s Unlimited, Rocky Mountain Elk Foundation, MHH Mortgage, John Deere, and more.

About Shane Dawson

Shane's been in the real estate industry since 1997. He started his career working for one of the Country's largest private landowners. Since then he has worked in land development & sales, as a Christie's International Real Estate agent, and since 2010 the owner and managing broker of his own Durango real estate firm. Click here for more information about Shane Dawson.

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